For almost 30 years, Lindsay, Stone & Briggs’ Brandworks University® served the nation’s leading consumer companies as a one-of-a-kind source for vetted and curated learning. We tackled what’s next and best for driving YOY growth and brand strength.

Designed for the C-Suite and senior marketers, Brandworks U teaches both a researched and strategic solution framework and a practical how-to for immediate impact. Brandworks U delivered learning annually to as many as 400 people in a three-day conference. But as popular as the event was, many of its most passionate devotees wanted more:

  • Customized programs relevant to specific industries and companies
  • Locations that make it easier to bring multiple coworkers and colleagues

Welcome to LSB’s Brandworks University 2.0:

Deeply researched and proven best practices for accelerating growth are now customized for marketers in these categories:

  • Consumer packaged goods
  • Food and beverages
  • Consumer durables for the home and yard
  • Clinics and hospitals
  • Finance, insurance and wealth management
  • Life sciences/medical technology

Transformative learning: LSB can custom design eye-opening programs from keynote addresses, to 90-minute workshops, to a series of programs.

What are the issues and opportunities you’re facing? Issues researched by LSB include:

  1. How to drive short-term results while also driving YOY increases in share, margin and brand strength
  2. Habit: How to break, create and leverage it to your brand’s advantage
  3. Disruptive innovation: How to find, launch, communicate and scale it for your advantage
  4. How to successfully market marketing—and its required investment—to the C-Suite
  5. New competencies every executive charged with growth should know
  6. The Modern Marketing Campaign: How to strategize and leverage paid, earned and owned media
  7. Innovators Marketing Playbook: Blind spots to avoid and strategies to bet on
  8. What every C-Suite and board should know about the importance of building a brand: What it really takes, and the challenges “short-termism” throw in the way of achieving brand strength
  9. How to position a brand or innovation for optimum relevance and its marketing in an increasingly digital, social and mobile world
  10. Aligning your team: How to get your ducks in a row to support marketing’s new best practices
  11. How to mitigate the coming crisis all content marketers face (AVAILABLE SUMMER 2017)
  12. A comprehensive checklist of strategies that grow hospital care and clinic revenues