THE FUTURE OF BRANDING: What America's brand leaders are predicting.

In a survey by Lindsay, Stone & Briggs, 100 percent of top marketing executives and CEOs ranked branding as either important or very important as a business strategy, and all predicted that branding would become a stronger force in the future. The executives said they value branding predominantly for its ability to differentiate them from the competition.

One-third said they wished their new product development process started with a document defining the brand's essence.

For a whitepaper based on all the bold predictions from 1997 Brandworks University® click here.