1998 BRANDWORKS UNIVERSITY SPEAKERS:

STREETWISE BRANDING FOR COMPETITIVE ADVANTAGE

Marsha Lindsay, President and CEO, Lindsay, Stone & Briggs

HOW TO GET CUSTOMERS TO TATTOOO YOUR LOGO ON THEIR BODIES

Rich Teerlink, Chairman of Harley-Davidson, Inc.

HOW TO BUILD YOUR BRAND EQUITY FROM THE STREET UP

Prof. Kevin Keller, E.B. Osborn Professor of Marketing, Dartmouth College

IF YOU DON’T LIKE THE RULES OF THE STREET, CHANGE THEM

Ham Schirmer, Vice President of Business Development, MASCO Corporation

HOW EVEN SMALL COMPANIES CAN CAPTURE NATIONAL ATTENTION

Kirk Hodgdon, Vice President, Consumer Marketing, Breathe Right Nasal Strips

BRANDING ON THE STREETS OF TOMORROW

Cindy Bishop, Brand Manager, Yahoo! Inc.

CELEBRITIES CAN TAKE YOUR BRAND FROM THE STREETS TO THE LIVING ROOM

Joe Sweeney, President, Sports Marketing & Management Group

THE SECRETS OF BRAND REVITALIZATION

Prof. Brian Wansink, Director, Brand Revitalization Center, University of Illinois

WORKING YOUR WAY BACK TO HEALTH

Mark Hogan, Director of Consumer Marketing, Levi-Strauss

IT’S MILLER TIME

Rob Olejniczak, Promotional Services Director, and Michael Johnson, Miller Lite and New Products Marketing Director, Miller Brewing Company

A GUIDE TO NEW PRODUCT FAILURES AND SUCCESSES

Robert McMath, Director, New Products Showcase and Learning Center

HOW CAN YOUR TEAM TALK TO MILLIONS IF YOU CAN’T TALK TO EACH OTHER?

Trisha Scudder, President, The Executive Coaching Group