DRIVING AND MEASURING YOUR BRAND'S VALUE: Best practices in measuring a brand's ROI

How much is your brand worth? How would you prove it? How could you make it worth more? You can't increase the value of something you can't quantify to begin with. The international faculty of Brandworks University defined global best practices for measuring and increasing the worth of a brand, many of them based on the first-ever branding best practices study just conducted by the American Productivity and Quality Center with support from the American Marketing Association. (Lindsay, Stone & Briggs was the sole agency sponsor of the best practices study.)

For a whitepaper based on the learning from 1999 Brandworks University® click here.