1999 BRANDWORKS UNIVERSITY SPEAKERS:

A RECIPE FOR INCREASING YOUR BRAND’S EQUITY

Marsha Lindsay, President and CEO of Lindsay, Stone & Briggs

HOW MUCH IS YOUR BRAND WORTH?

Wes Anson, founder and CEO, Consor, one of the world’s leading valuation and brand extension/licensing firms

HOW COMPANIES ACCOUNT FOR A BRAND’S WORTH ON THEIR BALANCE SHEETS

Hans V.A. Johnsson, international consultant and author

LINDING BRANDING TO A RETURN ON INVESTMENT

Rajendra K. Srivastava, Senior Associate Dean and Daniel J. Jordan Professor of Marketing, the Goizueta Business School, Emory University

BEST PRACTICES TO ACHIEVE AN ROI FROM BRANDING

Don Schultz, Professor, the Medill School of Integrated Marketing at Northwestern University, author of Measuring Brand Communication ROI, and President of the consulting firm Agora

GOING ONLINE TO PRODUCE VALUE FOR YOUR CUSTOMERS AND SHAREHOLDERS

Jonathan Rosenoer, Managing Director, Pricewaterhousecoopers, and coauthor of The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage

WHAT A CEO LOOKS FOR IN A BRAND PLAN AND BUDGET

Robert Eckert, President, Kraft Foods NA

ALIGNING EMPLOYEES TO PERFORM

Anne Curley, Director of Worldwide Communications, SC Johnson

THE GESTANT OF DRIVING AND MEASURING YOUR BRAND’S PERFORMANCE

Debbie Miller, Director of Performance Management, Burger King

HOW TO BETTER MANAGE THE ADVERTISING PROCESS TO BUILD STRONGER BRANDS OVER TIME

Ashley Grace, Vice President, rsc

THE POWER AND LIMITATIONS OF BRAND MEASUREMENT

Anne Greer, Brand Strategy Manager, 3M

HOW TO FIND YOUR BRAND’S ENGINE FOR GROWTH AND EQUITY

Rick Stone, Executive Vice President and Chief Brand Strategist, LSB

Harvey Briggs, Executive Vice President and Director of Innovation, LSB

HOW TO POWER YOUR BRAND

Len Short, Executive Vice President of Advertising and Brand Management, Charles Schwab & Company