2000 BRANDWORKS UNIVERSITY SPEAKERS:

INNOVATION: THE KEY TO YOUR BRAND’S ADVANTAGE

Marsha Lindsay, President and CEO of Lindsay, Stone & Briggs

THE MEANINING OF INNOVATION: HOW CAN YOU CREATE THE FUTURE TO YOUR ADVANTAGE?

Peter Skarsynski, CEO and founding partner of the international consulting firm Strategos

TRANSFORM YOUR BUSINESS FOR THE INNOVATION ECONOMY

Rolf Jensen, Director of The Copenhagen Institute for Future Studies, and author of The Dream Society

THE PSYCHOLOGY OF CREATIVITY

Frank Barron, emeritus professor of psychology, The California Institute of Integral Studies and Alfonso Montuori, associate professor, The California Institute of Integral Studies, coauthors of Creators on Creating

HOW TO PROVIDE A CULTURE THAT FOSTERS INNOVATION

Stephen Grossman, president of Double Dominance and coauthor of Innovation Inc.

HOW TO DISCOVER AND FRAME AN OPPORTUNITY FOR INNOVATION

Arthur VanGundy, PhD., Professor at the University of Oklahoma, consultant on creativity, and author of 11 business books on creativity

FROM BRAIN POWER TO BRAND POWER: USING PIONEERING RESEARCH METHODS TO INSPIRE CREATIVE AND SUCCESSFUL BRAND MANAGEMENT

Jerry Olson, partner, Olson Zaltman Associates

CHOOSING THE RIGHT CREATIVE TOOLS FOR INNOVATION

Bryan Mattimore, President of the Mattimore Group and co-founder of the Growth Engine Company