2001 BRANDWORKS UNIVERSITY SPEAKERS:

WHAT’S SO OUT OF DATE ABOUT THE TRADITIONAL BRAND LEADERSHIP MOLD?

David Aaker, Professor Emeritus of Marketing at the Haas School of Business, University of California Berkeley, and Vice Chair of Prophet Brand Strategy

YOUR CUSTOMER’S SUBCONSCIOUS: How to break the code for future success

Dr. G. Clotaire Rapaille of Archetype Discoveries Worldwide, the author of ten books on branding and creativity

BRAND LEADERSHIP BASED ON DESIGN LEADERSHIP: Fad or future reality

Matt Wisk, Vice President of Marketing for Nokia Networks

HOW TO BUILD YOUR BRAND WITH “BUZZ”

Emanuel Rosen, author of The Anatomy of Buzz

HOW TO ACHIEVE BRANDING LEADERSHIP BY FOSTERING MORE CREATIVE ADVERTISING

Jeff Manning, Executive Director of the California Milk Processor Board

WHAT BRANDING LEADERS SHOULD LOOK FOR IN THE MEDIA OF THE FUTURE

Lee Ann Daly, Senior Vice President of Marketing, ESPN

HOW TO REINVENT YOURSELF FOR A NEW TARGET OR SEGMENT

Alison Gregg Corcoran, Vice President and General Manager of Polaroid Corporation’s Global Youth Business

LEAD YOUR BRAND FROM THE INSIDE OUT

Mark Schmitt, Director of Internal Communications and Events at Eddie Bauer, Inc.

HOW TO COMMUNICATE SO OTHERS WILL FOLLOW

Toni Louw, President of Louw’s Management Corporation

MOLD A GROWTH AND PROFIT PLAN WITH THOUGHT LEADERSHIP

Peter Field, co-founder of the international consulting group eatbigfish