Revelations That Will Make You Rethink How You Define And Leverage Your Brand

The famed French philosopher Rene Descartes set the standard for philosophers when he said "I think, therefore I am," but marketers would be smarter to follow the dictum: "I feel, therefore I buy." More than 300 CEOs and marketing/advertising executives learned what the latest international findings in neurological, psychological and anthropological research mean for their brands at Lindsay, Stone & Briggs' 15th Brandworks University®. Speakers showed why emotions are far more in control of our buying behaviors than we commonly believe and how to harness them for your competitive advantage.

For a whitepaper based on the learning from 2003 Brandworks University, click here.