The Creative Imperative — How to Excel in the Age of Ideas

Marketplace forces have placed us all in "the war of big ideas," and a constant flow of creative thinking is needed not just to drive a business's growth, but to sustain its very stability.

The 351 participants at Brandworks University learned how to stimulate and use creativity from an international faculty that featured the world's leading researchers, theorists and practitioners of creativity and innovation, each with insights and revelations aimed at helping participants gain competitive advantage and profitable growth.

For a whitepaper based on all the learning from 2005 Brandworks University click here.