How To Create Brand Fanatics Now That The Consumer Is In Control

370 of the nation's leading marketers make pilgrimage to learn "cutting edge"

Technology such as TiVo, search engines and personalized media have put consumers in control of the communications marketers used to command. Yet marketers are still expected to generate ever-greater sales, share and profits. "How" to do this despite consumers' newfound power was the focus of Lindsay, Stone & Briggs' Brandworks University 2006.

For a whitepaper summarizing the Brandworks University 2006 conference learning click here.