ARE YOU PREPARED TO TAKE ON THIS ECONOMY?

Lindsay, Stone & Briggs’ 2008 Brandworks University enlightened us with the latest and the most practical “how-to’s” to help drive sales and build an everlasting brand, despite today’s slumping economy.

The fight pitting immediate profits against long-term brand building is not new. But with sinking consumer confidence, panicked markets, increasingly daring competitors, and many jobs on the line, today the battle is all the more real and personal.

BRANDWORKS UNIVERSITY 2008 FACULTY:

  • Harley-Davidson CMO Mark-Hans Richer.
  • Target Corporation VP/Creative Director Eric Erickson.
  • Procter & Gamble’s GM Marketing, Global Operations, shopper marketing expert Dina Howell.
  • American Girl President Ellen Brothers.
  • Stonyfield Farm President & CE-Yo Gary Hirshberg
  • Philips Consumer Lifestyle VP Marketing Arjen Linders.
  • Forrester Research Senior Analyst Brian Haven.
  • Cognitive anthropologist Dr. Robert Deutsch.
  • Author of “What Sticks” and CEO of Marketing Evolution Rex Briggs.
  • Booz Allen Hamilton VP Christopher Vollmer.
  • Advertising Research Foundation Chief Research Officer Joel Rubinson.
  • Association of National Advertisers EVP Bill Duggan.
  • World Advertising Research Center Online Editor Carlos Grande.
  • San Francisco Equity Partners Managing Partner Scott Potter.
  • Piper Jaffray Sr. Research Analyst Neely Tamminga.
  • Within3 Co-Founder Brian Smith.
  • Sway, Inc. Founder and CEO Jason Weaver.
  • Lindsay, Stone & Briggs CEO Marsha Lindsay
  • On Your Feet, the provokers of creative thinking and laughter.

CURRICULUM:

  • How to deliver a knock-out punch at the “moment of truth”—the point of sale.
  • The engagement imperative and its new best practices.
  • How to ID and reach high-potential niche customers.
  • How to develop influential online networks for B2C and B2B.
  • How to harness Web 2.0 to quickly build a brand franchise.
  • How to position for immediate consumer attraction and long-term loyalty.
  • Today’s cultural requirement of “shock and awe” in driving sales and equity.
  • How to determine the most effective mix between traditional and new media.
  • Where to find budget savings while still driving top-line growth.
  • The latest on metrics that link short-term results with long-term brand building.
  • Three things you have to be willing to risk to drive record performance today.

ABOUT BRANDWORKS UNIVERSITY

Every spring 400 of the world's top marketers make a pilgrimage to Lindsay, Stone & Briggs' Brandworks University for inspiration on how to address the toughest marketing issues of the day.

They come for answers from world-class speakers about how to drive their brand's growth as well as their own career growth. They enjoy stimulating and powerful networking with other attendees. They return year after year for what they attest is an experience that always “re-energizes” and “transforms” them.

In a world where a company's management and fortunes can change overnight; where changing technology puts a brand's positioning and communications at the mercy of any consumer with a computer, Brandworks University is the one thing marketers can count on: MBA-level learning that is focused, relevant, and very different than what they can get anywhere else because while it is “leading edge,” it is delivered in such a way as to be immediately actionable. (Click here for Brandworks Difference.)

It's why senior teams from brands like Pepsi, Kraft, Nike, Sony, 3M, Unilever, Harley-Davidson, P&G, Sub-Zero, GE, Kohler, The Moorings and Asheville, NC come year after year to Madison, Wisconsin—some brands from as far away as China, South Africa, Argentina and London.

Plan your pilgrimage now to branding's Mecca: You won't want to miss the next Brandworks University, June 2-3, 2009.