BRANDWORKS MISSION AND HISTORY

Through Brandworks University®, LSB is proud to provide America’s leading marketers with transformational, grad-school-level learning in the best practices and leading-edge techniques of marketing and communications.

Staged annually since 1991, each year the conference features a dozen world-class faculty speaking to a single pressing need of today’s marketer. In recent years conference themes have included:

  • How to drive and measure the value of your brand
  • What the latest from neuroscience is teaching us about the mental world of brands, and how to harness it in marketing communications
  • How to have smarter, more successful new product launches
  • The creative imperative: How to excel in the age of ideas
  • How to create brand fanatics now that the consumer is in control
  • Today’s niche marketing: Why you don’t dare dismiss its competitive or economic power

For whitepapers summarizing the learning on any of the above, please go to www.brandworksuniversity.com and click on the Whitepapers tab.