ABOUT THE SPONSOR

Lindsay, Stone & Briggs is the originator and producer of Brandworks University®. We’re a marketing communications firm that specializes in jumpstarting brands. Our unique methods discover fresh, brand-building consumer insights, putting them to work in traditional and digital media. Marketers from the Fortune 100 to strong regional brands hire LSB to tackle their toughest challenges because of our cutting-edge approach and effective solutions.

Whether you are an existing brand with a new product to launch, a legacy brand that needs revitalization or a brand with slumping sales or considerable competition, our unique combination of strategic and creative thinking produces results. Our methods and work have been featured in publications such as Communication Arts, The New York Times, Advertising Age, Brandweek, The Journal of Brand Management, Investors Business Daily, Archive, Print and more. LSB’s work has been recognized for its creative and strategic excellence in competitions ranging from the Effies to the One Show, the Alchemy Awards for PR to the prestigious O’Toole’s, presented by the American Association of Advertising Agencies.

LSB’s cutting-edge approaches are fueled by Brandworks University, LSB’s intense, two-day MBA-level conference that has become a Mecca for over 400 national marketers each year. All LSB employees attend Brandworks University each year, year after year, making them among the most knowledgeable on the latest and most effective marketing and communication practices and technology. Our capabilities include:


Target market identification Public relations/media relations
Marketplace insights Crisis communications
Competitive and target insights Influencer relations
Brand positioning Community relations
New product platforms Web site development
Communication strategy and execution Promotions
Advertising Web 2.0
Branded content


For more information, go to www.lsb.com.