For almost 30 years, Lindsay, Stone & Briggs’ Brandworks University® served the nation’s leading consumer companies as a one-of-a-kind source for vetted and curated learning. We tackled what’s next and best for driving YOY growth and brand strength.

Designed for the C-Suite and senior marketers, Brandworks U teaches both a researched and strategic solution framework and a practical how-to for immediate impact. Brandworks U delivered learning annually to as many as 400 people in a three-day conference. But as popular as the event was, many of its most passionate devotees wanted more:

  • Customized programs relevant to specific industries and companies
  • Locations that make it easier to bring multiple coworkers and colleagues

Welcome to LSB’s Brandworks University 2.0:

Deeply researched and proven best practices for accelerating growth are now customized for marketers in these categories:

  • Consumer packaged goods
  • Food and beverages
  • Consumer durables for the home and yard
  • Clinics and hospitals
  • Finance, insurance and wealth management
  • Life sciences/medical technology

Transformative learning: LSB can custom design eye-opening programs from keynote addresses, to 90-minute workshops, to a series of programs.

What are the issues and opportunities you’re facing? Issues researched by LSB include:

  1. In our digital, social and mobile world, how to drive short-term results while also driving YOY increases in share, margin and brand strength
  2. Habit: How to break, create and leverage it to your brand’s advantage
  3. Disruptive innovation: How to find, launch, communicate and scale it for your advantage
  4. How to successfully market marketing—and its required investment—to the C-Suite
  5. New competencies every executive charged with growth should know
  6. The Modern Marketing Campaign: How to strategize and leverage paid, earned and owned media
  7. Innovators Marketing Playbook: Blind spots to avoid and strategies to bet on
  8. What every C-Suite and board should know about the importance of building a brand: What it really takes, and the challenges “short-termism” throw in the way of achieving brand strength
  9. How to position a brand or innovation for optimum relevance and its marketing.
  10. Aligning your team: How to get your ducks in a row to support marketing’s new best practices
  11. How to mitigate the coming crisis all content marketers face
  12. Definitive strategies for health care systems proven to drive new revenues, brand strength and efficiencies