HOW TO MAXIMIZE YOUR RETURN FROM THE DELUGE OF DATA

Download Brandworks 2013 Agenda At A Glance

If you’re facing a deluge of data now, you “ain’t seen nothin’ yet.” It’s growing exponentially. And the smartest marketers are realizing the degree to which the right data, managed and leveraged, could become the most valuable asset their business has.

After all, the right data can make money, save money; make advertising and e-commerce more powerful and engagement more efficient. Some data can help keep customers happy; others provide insight on what would allow a brand to charge more. Data can be gathered, analyzed, modeled and made proprietary, giving a brand competitive advantage and even barriers to entry. Then there’s data that predicts all these things, or provides early warning signs.

What’s your plan to maximize the return on the data you already have? What data do you need that you don’t already have? Knowing how to grow your advantage and profits with great data does not require you to be a mathematician or a data geek, but it does require knowing how to make smarter marketing decisions faster, with the right data and analytics.

The robust and curated curriculum of Brandworks University 2013 will teach you how to do this and more with a world-class faculty of over 21 experts. Add to the learning, three major networking events plus the event’s trademark laughter and live jazz. It equals the one conference you should find a way to attend.

Why not bring your whole team? The fastest way to success comes from aligning everyone around the same right know-how. Group rates are available!

Brandworks is held at the Frank Lloyd Wright-designed Monona Terrace Convention Center in Madison, WI.

World Class Faculty:

Click each speaker to learn more

Filippo Passerini Group President Global Business Services and Chief Information Officer of Procter & Gamble	Bob Liodice President and CEO of the Association of National Advertisers (ANA)	Joe Laszlo Senior Director of the Mobile Center of Excellence at the Interactive Advertising Bureau (IAB), New York	David Dowhan President of TruSignal
Eshwar Belani VP of Rocket Fuel	Steve Goldbach Principal and head of the New York Office of Monitor Deloitte	Christopher Frank Vice President at American Express	Kaaren Hanson VP of Design Innovation at Intuit
Jason Ward Director of Industry Strategy and Marketing at Adobe Systems/Omniture	Eric Ries Author of “The Lean Startup”	Patricia Meier CEO of HSM Global	Lance Brothers SVP, Business Development, The Nielsen Company
Leslie Fine SVP of Product at Spigit	Susan Etlinger Researcher and analyst at The Altimeter Group	Rick Smolan Author, “The Human Face of Big Data”	Professor Joe Turow Annenberg School of Communications, and author of “The Daily You”
Eric Peterson CEO of Web Analytics Demystified	Paul Magnone Vice President of Business Development and Strategic Alliances at Openet Telecom	Ro Kumar CEO of Digital Aisle	On Your Feet Improvisation Consultancy
Todd LaBeau VP of Digital Marketing at Lindsay, Stone & Briggs	Marsha Lindsay CEO of Lindsay, Stone & Briggs

EXCLUSIVE MEDIA SPONSOR:
Dow Jones & Company is a multi-media powerhouse of digital, mobile, video, magazine and global content devoted to covering business news, trends and lifestyles. Its newspaper has the largest circulation of any in the US with a daily circulation of more than 2 million. Its digital version boasts more than 1 million. (www.wsj.com)
MAIN SPONSORS:		SUPPORTING SPONSOR
WOBI is a multi-channel platform of the most innovative, relevant and actionable content from global thought leaders shaping the world of business. Through live events, such as the World Business Forum, WOBI magazine, online content and WOBI TV (which includes Brandworks learning) knowledge and inspiration are available wherever you are. (www.wobi.com)	Monitor Deloitte offers a distinctive set of services that fuse strategic insight and innovation with disciplined execution, enabling organizations to lead and shape the future. We join fresh insights, actionable analysis, leading edge methods and hands-on guidance with deep knowledge, enabling us to focus on impacting your business. (monitor.com)	Tri-Marq Communications, Inc., is a leader in meeting and event production. For two decades we’ve used creativity and technology to deliver innovative set design, technical management, and project oversight to produce great experiences. (www.trimarq.com)

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