Click here to download a printable PDF of the Agenda.

Tuesday, May 13th

DAY’S FOCUS: All about habits and rituals, including how to identify in them potential new product and service offerings.

11:00 REGISTRATION DESK OPENS. Pick up your name tag; textbook and box lunch.
12:00 CONFERENCE CONVENES: KICK-OFF TO DAY’S EVENTS
12:15 HABITS OF SUCCESSFUL NETWORKERS. A jumpstart to your networking by ON YOUR FEET
1:00 WHY THE KEY TO DRIVING PURCHASE BEHAVIOR IS HONORING THE POWER OF HABITUATED BEHAVIORS. MARSHA LINDSAY, CEO of Lindsay, Stone & Briggs
1:30 HOW HABITS DRIVE WHAT WE DO IN LIFE AND BUSINESS. CHARLES DUHIGG, Author of The Power of Habit: Why We Do What We Do in Life and Business
2:30 BREAK
2:45 HOW LEADING BRANDS ACHIEVED SUCCESS BY BUILDING AND ALTERING HABITS. CHARLES DUHIGG, Author of The Power of Habit: Why We Do What We Do in Life and Business
3:45 HOW TO ID IN HABITS AND RITUALS POTENTIAL NEW PRODUCT AND SERVICE OFFERINGS. BOB LURIE, Senior Director at Monitor Deloitte (Deloitte’s strategy practice)
4:45 HOW TO GET THE MOST OUT OF THE ‘HAPPY HOUR’ RITUAL. ON YOUR FEET
5:00 NETWORK WITH SPEAKERS AND OTHER ATTENDEES OVER COCKTAILS AND LIVE JAZZ. (Attend and your name will be entered to win one of 5 free registrations to Brandworks U 2015.) Weather permitting, this networking opportunity will take place on the rooftop overlooking Lake Monona and the State Capitol. While you’re at it, put a group together to go out to dinner and network further.

Wednesday, May 14th

DAY’S FOCUS: How to break, create and leverage habits for your brands advantage.

7:00 NETWORKING AND CONTINENTAL BREAKFAST
7:50 CONFERENCE CONVENES: KICK-OFF TO DAY’S EVENTS
8:00 SURPRISING HABITS OF MARKETERS SUCCESSFULLY LAUNCHING NEW PRODUCTS AND RELAUNCHING BRANDS. MARSHA LINDSAY, CEO of Lindsay, Stone & Briggs
8:50 SUBCONSCIOUS DRIVERS OF CONSUMER DECISION MAKING AND HOW TO TRIGGER THEM. A workshop (includes 15 minute break) by PHIL BARDEN, Author of Decoded: The Science Behind Why We Buy
11:10 WHERE TO UNCOVER DEEPER INSIGHTS ON THE SUBCONSCIOUS DRIVERS OF BEHAVIOR NEEDED TO INSPIRE MORE EFFECTIVE BRIEFS AND COMMUNICATIONS. NICK SOUTHGATE, Behavioral Economics Consultant at the U.K.’s Institute of Practitioners in Advertising
12:15 NETWORKING LUNCH. Attend and win two ways: Meet people who can advance your career. Your name will be entered to win one of five free registrations to Brandworks U 2015.
1:25 WHY THE CREATION OF ‘HABITUATING’ CONTENT IS CRITICAL FOR YOUR BRAND’S FUTURE. ROBIN RIDDLE, global publisher of WSJ Custom Studios-The Wall Street Journal’s in-house content marketing agency
2:15 HOW TO USE GAME DYNAMICS TO HABITUATE BEHAVIORS WHILE DRIVING LOYALTY AND GREATER REVENUE. ERIKA BLANEY, VP of Marketing at Bunchball
3:05 BREAK
3:20 HOW TO USE DATA MODELING TO REVEAL PEOPLE’S HABITS AND THE MESSAGES THAT PLAY TO THEM. KEN STRASMA, CEO of HaystaqDNA
4:15 PRODUCTIVE HABITS OF THE MOST INNOVATIVE TEAMS. ON YOUR FEET
5:00 NETWORK WITH SPEAKERS AND OTHER ATTENDEES OVER COCKTAILS AND LIVE JAZZ. (Attend and your name will be entered to win one of 5 free registrations to Brandworks U 2015.) Weather permitting, this networking opportunity will take place on the rooftop overlooking Lake Monona and the State Capitol. While you’re at it, put a group together to go out to dinner and network further.

Thursday, May 15th

DAY’S FOCUS: How leaders create and sustain good habits in themselves and others.

7:00 NETWORKING AND CONTINENTAL BREAKFAST
7:50 CONFERENCE CONVENES: KICK-OFF TO DAY’S EVENTS
8:00 AN UNDER-APPRECIATED HABIT OF LEADING CEOs. ADAM BLEIFELD, VP of WOBI
8:10 HABITS PRACTICED BY AGENCY/CLIENT PARTNERSHIPS PROVEN TO AFFECT ROI. DEB GIAMPOLI, Director of Global Strategic Agency Relations at Mondelez International
9:10 HOW TO ID AND TRIGGER (ONLINE AND OFFLINE) THE BEHAVIOR THAT’S KEY TO DEVELOPING A GOOD HABIT: HOW TO FIND A RECIPE TO TRIGGER IT OVER AND OVER AGAIN. A workshop (includes 15 minute break) by B.J. FOGG, Researcher, Innovator, Psychologist and Director of Stanford’s Persuasive Technology Lab
11:25 HOW TO REWIRE YOUR BRAIN FOR A HAPPIER, HEALTHIER, MORE FULFILLING LIFE AT HOME AND AT WORK. DR. RICHIE DAVIDSON, Professor of Psychology and Psychiatry and Founder and Chair of the Center for Investigating Healthy Minds at the Waisman Center at the University of Wisconsin
12:25 ANNOUNCEMENT OF CONFERENCE PRIZES
12:40 CONFERENCE SUMMARY AND ROAST OF SPEAKERS. ON YOUR FEET
1:00 NETWORKING BUFFET LUNCH
1:30 CONFERENCE OFFICIALLY ADJOURNS

Brandworks University is an invitation only event. If you’d like to see if you qualify for an invitation, write us at [email protected]