“Profitable Growth Through More Effective New Product Launches”

May 25, 2004

Event Speakers

“The Genesis of Creating Enduring, Profitable Brands,”
Marsha Lindsay, president and CEO of Lindsay, Stone & Briggs

“What the Road to Redemption Looks Like,”
“The Innovator’s Solution” coauthor Michael Raynor

“The New Testament on Best Practices in NPD,”
Robert Cooper, internationally heralded creator of the widely employed Stage-Gate™ product development process

“How Good is Good Enough?”
Brad Goldense, founder and president of Goldense Group, Inc.

“The Path to Enlightenment,”
John F. Sherry, Jr., anthropologist and professor of marketing in the Kellogg Graduate School of Management at Northwestern University

“How to Resurrect an Existing Brand with New Products,”
John Blasberg, VP of Bain & Company

“The Launch Parable of Defying the Traditional Rules,”
Kerri Martin, Guardian of Brand Soul (a.k.a. marketing communications manager) for MINI USA

“David Versus Goliath,”
Jon “maddog” Hall, executive director of Linux International

“Public Relations Proverbs,”
Melissa Johnson, marketing and public relations manager for Procter & Gamble’s North American Home Care brands

“The Yin and Yang of Consumer and Business-to-Business Launches,”
Amy Kelm, senior director of worldwide brand & communications for Hewlett-Packard

“With Whom Might You Evangelize?”
Michael Tindal, senior director of SAS Institute, Inc.

“How to Preach so That the Trade and Consumer Will Follow,”
John Philip Jones, professor in the S.I. Newhouse School of Public Communications at Syracuse University

“The Way of the Platform,”
Michael Polk, senior VP of marketing and chief operations officer, Unilever Bestfoods

“The Book of Revelation,”
Ram Charan, author of the business best-sellers “Every Business is a Growth Business” and “Execution: The Discipline of Getting Things Done”