“Harnessing the Power of the New Niche Marketing”

June 5, 2007

Event Speakers

“Why Niche Marketing and its New Best Practices are the Future of All Marketing,”
Marsha Lindsay, CEO of Lindsay, Stone & Briggs

“The Economic Opportunity for Growth and Profit from Niche Marketing,”
Chris Anderson, editor-in-chief, Wired magazine; author of business best seller “The Long Tail”

“How to Harness Niche Marketing to Capitalize on Today’s Market Reality,”
Professor Tevfik Dalgic, University of Texas. Author of Handbook of Niche Marketing: Principles and Practice”

“How Broadly to Brand, How Narrowly to Niche,”
Professor Roland Rust, Marketing Chair, University of Maryland

“To Niche or Not to Niche?”
Audience Q&A session with panel of day’s prior speakers
Brand panel discusses: “Why niching is worth it?” and takes questions from audience
Unilever’s Axe, David Rubin, Brand Development Director
Fair Indigo, Robert Behnke, Founder and VP Merchandising
University Islamic Financial, Stephen Ranzini, Chair and President
Shouldice Specialty Hospital, Daryl Urquhart, Director of Business Development
ConAgra’s VP of Marketing for Slim Jim, Ann Mamer-Lloy

“How an Interactive World Increasingly Requires and Enables a Niche Strategy,”
David Lawee, VP of Global Marketing for Google

“How all Media are Empowering Niche Strategies,”
Panel discussion moderated by Advertising Age editor Jonah Bloom
Sean Cunningham, President and EEO of Cabletelevision Advertising Bureau
Philippe Guelton, EVP?COO of Hachette Filipacchi Media U.S.
David Goodman, President of Marketing for CBS Radio
Adam Berrey, VP, Marketing & Strategy for Brightcove, Inc.
FranÁois de GaspИ Beaubien, Chairman & Chief Coaching Officer of Zoom Media

“How to Harness Consumer Data to Reveal Niches and Drive Sales,”
Rob Goldman, former GM of niche aggregator Shopping.com

“How to Create a Sizeable Brand, Based on Niches like Great Design and Environmental Friendliness,”
Home care brand Method VP of marketing Francesca Schuler

“What Emerging Trends Hold New and Pre-emptive Niche Opportunities,”
Mary Meehan and Vickie Abrahamson, co-founders of Iconoculture

“What the Future Holds for Marketers in a World of Volatile Socio/Economic/Political Niches,”
New York Times columnist David Brooks