“The New Consumer Psychology Needed to Engage & Persuade in a Digital, Social & Mobile World”

May 25 & 26, 2009

Event Speakers – Day 1

“What it Now Takes to Successfully Engage and Persuade Given Our Digital, Social and Mobile World,”
Marsha Lindsay, CEO Lindsay, Stone & Briggs

“The Newly Realized Subconscious Forces That Shape Consumer Engagement and Decision Making,”
Dan Ariely, behavioral economist and researcher at Duke and MIT

“Scientifically Proven Principles That Persuade People to Say ‘Yes’,”
Dr. Robert Cialdini, the world’s leading researcher on the science of persuasion

“Emotional Language Strategies That Rouse People to Action,” Dr. Frank Luntz, author of “Words that work: It’s not what you say it’s what people hear”

“How to Tell a Story That Forever Changes People’s Attitudes and Behaviors,”
Loren Niemi, storytelling expert and recent Chair, National Storytelling Network

Event Speakers – Day 2

“Discovering Insights That Create Customer Relationships with a Higher ROI,”
Simon Uwins, CMO, Tesco’s Fresh & Easy Neighborhood Markets

“How to Collect, Mine and Model Data for Insights That Inspire Engagement, Persuasion and Purchase,”
Andreas Weingend, former chief scientist at Amazon

“‘Next Generation’ Success Stories of Consumer Engagement and Persuasion,”
Nick Harris, Director of Consumer Segments & Services, Benjamin Moore
Giorgos Zacharia, Chief Scientist, Kayak.com
Mark McGuire, President, Alice.com

“Jumpstarting Application of the New Consumer Psychology in Marketing and Communications,”
Monitor Group: Partners Steven Goldbach and Mark Pocharski
Silverpop: VP Industry Relations, Loren McDonald
Lindsay, Stone & Briggs: Director of Interactive Jiri Marousek; VP of PR and Social Media Amy Rohn; SVP/Creative Director Bill Winchester

“How to Prepare for the Social Data Revolution That’s Coming,”
Andreas Weigend, former chief scientist at Amazon

“How ‘Internet Computing’ Now in the Pockets of Billions Will Change Consumer Behaviors and Marketers’ Too,”
Anssi Vanjoki, EVP, Nokia