LEARN CREDOS NOW CRITICAL TO GETTING YOUR BRAND TO TAKE OFF

Getting a brand to take off today requires marketers to think more and more like rocket scientists: Creating the most powerful fuel, calculating the right propulsion, aiming on a star and knowing how to pull off critical things at the warp speed of commerce today.
But it’s not just an analogy anymore: There’s more computing power in a single mobile phone than that first used to guide men to the moon. And like rocketry, integrated marketing today is complex, dynamic; involving algorithms as complex as those of the space-time continuum; demanding the delivery of a specific and heavy payload to investors.

As any rocket scientist will tell you, if you’re more than a few months behind on all that’s changed and new—or if you don’t know how to quickly read and interpret a dashboard rich with data—it’s likely your hopes and dreams won’t even get off the ground. Worse—your outdated know how will only increase the odds your brand will crash and burn.

No wonder over 300 of the nation’s leading marketers have already registered to attend Brandworks University 2012. They’re coming to find out what marketing experts say no longer works like it used to; to learn the marketing science now proven to make a brand take off.

Click Here for 2012 Conference Agenda


LEARN HOW TO INCREASE YOUR ODDS OF SUCCESS.

  • How to engage consumers in a way that accelerates business growth.
  • Better ways to organize and align your team.How to strategize a truly integrated marketing campaign fueled by proven drivers of growth.
  • How to identify, measure and predict behaviors that boost conversion.
  • Persuasion strategies that trigger sales.
  • How the right content can habituate engagement and launch multiple revenue streams.
  • How to leverage the power of great design for strategic advantage.
  • How to grow by drawing from 10 kinds of innovation.
  • The code for a successful launch time and again.
  • How aiming for the stars can be a self-fulfilling prophecy.

ALWAYS A SELL OUT: REGISTER TODAY

$1,999 April 14 through May 9, 2012
Satisfaction guaranteed or your money back.
Groups of five or more are eligible for discounts.
Educational institutions and charities qualify for a special discount.

Registration is by invitation only and limited to 400. If you’re not sure you qualify, email Karen Lovelien or Phil Ouellette. Conference location: Brandworks University is held in Madison, Wisconsin USA at the Frank Lloyd Wright-designed Monona Terrace Convention Center. All major airlines service Madison, the state capital and home of the Big Ten University of Wisconsin.

The conference will start at noon on the 15th and end by 1:45 on the 17th.

CHECK US OUT ON FACEBOOK, YOUTUBE AND TWITTER.


A WORLD-CLASS FACULTY SO IMPRESSIVE YOUR BOSS WILL WANT TO ATTEND WITH YOU

  • Jim Stengel, former Global Marketing Officer, P&G
  • Ian Rowden, CMO, Virgin Group
  • Mauro Porcini, Head of Global Design, 3M.
  • Paul Matsen, CMO, Cleveland Clinic
  • Scott Bishop, Director, Customer Engagement, Bing.com
  • Roger Martin, advocate and author on Design Thinking, Dean, Rotman School of Management
  • John Jacobs, EVP & CMO, Nasdaq Stock Market, Inc.
  • Patricia Meier, CEO, HSM Global
  • Larry Keeley, President, Doblin
  • Peter Farrell, Director, Brand Development & Strategy, QVC, Inc.
  • Michael Martin,Vice President of Sales, Vibram Five Fingers
  • Dr. James Longuski, rocket scientist, author of How to Think like a Rocket Scientist, Professor at Purdue
  • Adrianna Johnson, Editor, John Wiley & Sons
  • Marina Anglim, Senior Vice President, Discovery Channel
  • Marsha Lindsay, CEO, Lindsay, Stone & Briggs
  • Jeff Wordham, Partner, Monitor Group

See all LSB’s Brandworks 2012 speakers.


MAIN SPONSORS


Monitor is an international consulting firm that works with the world’s leading corporations, governments, and social sector organizations to drive growth. Monitor offers a range of services to deliver sustainable results: strategy, innovation, leadership and organization, marketing, and economic development. (www.monitor.com)


The leading international symposium for executives, where before 4,000 every October in NYC global icons debate the most pressing issues of the day. (2012 will again feature Brandworks INSIDE.) Affiliate your company with thought leadership through a Forum sponsorship. Special consideration for friends of Brandworks. (www.wbfny.com)


The flagship content provider of Dow Jones & Company, devoted to covering global business news, trends and lifestyles. In print it ranks as the #1 daily paper in the U.S. with a circulation of more than 2 million. The digital version boasts more than 1 million subscribers. (www.wsj.com)

INCREASINGLY REFERRED TO AS “THE TED OF MARKETING CONFERENCES”

Now in its 22nd year, a previous EVP of McDonald’s says, “Brandworks is a must attend for anyone serious about brand marketing.”

TYPICAL BRANDS IN ATTENDANCE INCLUDE: 3M, Belize Tourism, Benjamin Moore, Briggs & Stratton, Bristol-Myers Squibb, Coca-Cola, GE, General Mills, Gold’n Plump, Honeywell, Jockey International, Johnson & Johnson, Kimberly-Clark, Kohler, Kraft, Marriott, MillerCoors, Nike, Nintendo, Organic Valley, P&G, S.C. Johnson, Scottrade, Sherwin Williams, Snap-on tools, Sony, Sub-Zero, Target, WaWa and Wrigley.

WHO BENEFITS FROM ATTENDING: With an MBA-level curriculum, those who get the most from Brandworks U are mid- to senior-level executives involved with strategic planning, marketing, brand management, innovation, advertising, PR, social media, digital marketing, e-commerce and analytics used in decision making.

92% OF PAST ATTENDEES “HIGHLY RECOMMEND” IT

“I continue to be impressed with how Brandworks connects the dots no one else does.”

“Execution sets this conference apart. It’s a conference not to be missed.”

“Brandworks stimulated my mind in a way other conferences have not.”

“An energizing curriculum; outstanding faculty.”

“Truly an MBA-level program.”

“There’s nothing else like this available; an inspiring experience.”

“Top-quality speakers, fantastically well organized.”

“As always, a blue chip roster of cutting-edge speakers; an interactive/curated offering.”

“The textbook is excellent!”

“Sign us up again for next year. We wouldn’t miss it! Brandworks is always world class learning we don’t fi nd anywhere else.”

Video testimonials of past attendees


WHERE TO STAY

Hilton:
Room Availability:
Room Rate: $169 (single or double)
Cut-off date: April 20, 2012

Toll Free Phone Number: 1-866-403-8838
Group Name: Brandworks
Group Code: LSB


Hyatt Place:
Room Availability:
Room Rate: $129 (single or double)
Cut-off date: April 14, 2012
Ask for “Brandworks University” block


SUPPORTING SPONSORS

Shoutlet
Shoutlet is the enterprise social management software empowering you to create, manage and measure all your social media marketing communications with one powerful but intuitive tool. (www.shoutlet.com)


Tri-Marq Communications, Inc., is a leader in meeting and event production, fusing creativity and technology to deliver innovative set design, technical knowledge and project oversight, with over two decades of event experience. (www.trimarq.com)


Admap is Warc’s monthly magazine written by expert practitioners. For over 40 years it has built an unrivalled reputation for revealing advertising and communications innovations. If you’re on the lookout for new ideas and the latest thinking, Admap is for you. (www.warc.com/admap)