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AGENDA AT-A-GLANCE

TUESDAY, MAY 15, 2012

11:45 Registration and box lunch.
Pick up your nametag,
textbook, bag of treats and
lunch.

11:45 Networking and book
signing.
Have Jim Stengel
autograph your copy of
his new book “Grow.”
(All attendees receive it.)

12:45 Conference kick off.

12:50 How to have ideas at the
speed of light.
By On Your
Feet.

1:30 How the need for speed
dramatically affects what’s
now required for a brand
to take off.
Marsha Lindsay,
CEO, Lindsay, Stone
& Briggs.

2:00 How to accelerate business
growth through a focus on
higher ideals.
Jim Stengel,
former Global Marketing
Officer at Procter & Gamble.

2:55 Break.

3:10 How thinking like a rocket
scientist can help marketers
successfully launch a
payload.
Dr. James Longuski,
rocket scientist. Professor of
Aeronautics & Astronautics
Engineering, Purdue
University.

3:40 How to think about and
organize for launch in a way
that increases your odds
of success.
Jeff Wordham,
partner, Monitor Group.

4:10 Readying your brand for an
“opt-in” world.
Scott Bishop,
Head of New Initiatives,
Global Payment Services at
Amazon.com.

5:10 Integration of today’s
learning with tomorrow’s.

5:20 Networking over cocktails
and live music.
Weather
permitting, outside
overlooking Lake Monona.

7:15 Link up for dinner on
the town.

WEDNESDAY, MAY 16, 2012

7:15 Continental breakfast
and networking.

7:45 Kick off.

7:50 Like mission control and
their astronaut team, learn
tips to collaborate well
under stress in close
proximity for long periods
of time, by
On Your Feet.

8:40 How to increase the odds
your brand will take off and
grow.
Marsha Lindsay, CEO
of Lindsay, Stone & Briggs.

9:40 The performance standards
that now define success (no
matter who the stakeholder).

John Jacobs, EVP & CMO,
NASDAQ.

10:35 Break.

10:50 How to strategize a truly
integrated marketing
campaign fueled by what’s
proven to propel growth.

Paul Matsen, CMO,
Cleveland Clinic.

11:50 Networking lunch facilitated
by
On Your Feet.

1:10 The marketing strategy so
innovative it launched a new
product, brand, category and
global movement.
Michael
Martin, VP of Sales, Vibram
FiveFingers.

2:00 How writing a book can help
a brand take off.
Adrianna
Johnson, editor, John Wiley
& Sons, Inc.

2:30 Break.

2:45 How to find the fuel that lifts
underperforming brands
and launches new revenue
streams.
Donna Murphy,
VP Insight Lab, Discovery
Communications.

3:35 Persuasion boosters that
trigger sales.
Peter Farrell,
QVC, Inc. Director of Brand
Development & Strategy.

4:30 Why today, your launch
never really ends.
Patricia
Meier, CEO U.S., HSM Global.

5:00 Networking over cocktails
and live jazz.
Weather
permitting, outside
overlooking Lake Monona.

7:15 Link up for dinner.

THURSDAY, MAY 17, 2012

7:15 Continental breakfast and
networking.

7:45 Kick off: Integration of
yesterday’s learning with
today’s.

8:00 How to leverage the power
of great design for strategic
advantage.
Mauro Porcini,
global head of design for 3M.

9:00 How to accelerate the
exploration of new worlds of
opportunity.
Roger Martin,
Dean, Rotman School of
Management, University
of Toronto.

10:00 Break.

10:15 How to grow on a more
cosmic scale by drawing
from 10 kinds of innovation.

Larry Keeley, cofounder and
president of Doblin, Inc., a
member of Monitor Group.

11:15 How aiming for the stars can
be a self fulfilling prophecy.

CMO of Virgin Group, Ian
Rowden.

12:15 Awarding of conference
prizes.

12:30 Conference toast and roast
by
On Your Feet.

12:45 Buffet lunch and final
networking.

1:45 Conference adjourns.